These days, all you need is a basic knowledge of superfoods and an iPhone upgrade to be deemed a social media influencer. So how do you distinguish between the people on Instagram who can provide solid info, inspiring ideas, and encouragement along your own health and wellness journey and the many one-trick ponies filling feeds with butt selfies? We can help you cut through all the noise (and smoothie bowls).
Welcome to Who’s Good, a regular interview series from the editors of What’s Good that catches up with the best, brightest, and boldest social media has to offer.
Up this week: Swiss-American sisters and foodies Isa and Lou a.k.a. @RawAndRoasted. The girls’ colorful posts feature clean, wholesome dishes arranged in delightfully artful ways. But their interests go way beyond #FoodPorn: Between the two of them, they’ve got MUCH knowledge about health, fitness, and nutrition.
Isabella just finished a two-year stint as the Brand Director at Deliciously Ella, a site dedicated to honest, healthy food, and is now heading back to school to study Clinical Nutrition in London.
Louisa volunteers with food organizations like Edible Schoolyard, City Harvest, and Wellness in Schools. She is a certified yoga instructor and was recently working as Anna Wintour’s assistant. (We bet she’s got some stories…)
Get to know them!
I love the idea that two sisters joined up to share their knowledge about nutrition. How’d you get started—and what are your individual passions and focuses?
Growing up on Eastern Long Island, we were fortunate enough to experience farm-to-table culture in our everyday lives. Our father raised his own chickens and bees and had an abundant vegetable and fruit garden. Our Swiss mother instilled in us eating values that celebrated fresh, local, sustainable food, and an enjoyment of the beauty behind a meal—the tastes, smells, and how it makes you feel, whether alone or with family or friends.
Going to school in Boston and later living in various cities (including New York, Zurich, and London) expanded our tastes buds. We were always on the hunt for the best ingredients, new kinds of food, and interesting restaurants. And our friends encouraged us to start sharing!
Being Swiss-American, is there anything you notice about how Americans eat versus the Swiss?
Definitely! The Swiss don’t restrict themselves to certain diets or fads. Instead, the focus is on local, sustainable, in-season foods. Dairy comes from Swiss cows and meat is grass-fed and generally comes from continental Europe. Fruits and vegetables are eaten in-season. The amazing Swiss bakeries use freshly ground flour and natural ingredients, and the bread is eaten fresh and never has preservatives. Desserts, chocolate, and ice cream are enjoyed and savored and always made and sold in the most natural state—these treats don’t last years, but rather days or month because they’re so natural!
The Swiss don’t obsess over what they are or aren’t eating at the moment. Rather, they eat what they love, what’s made fresh, and what makes them feel great.
Americans tend to focus on what they are not eating—whether it’s fat, carbs, gluten, dairy, or sugar. America’s food problems don’t come from the underlining food groups themselves (unless you’re actually allergic or have another serious medical condition) but from the additives and preservatives that are put into nearly everything.
As a country, the U.S. is waking up to the problems in our food systems, but one thing we tell all our friends is to never feel guilty, enjoy your food, and to enjoy it with friends. If you eat something that disagrees with you, move on! Life is too short to be only preoccupied with your diet. Also, learn to read food labels and do your research!
Environmental advocacy is important to the both of you, which definitely plays into how we eat and where we get our food from. How can people support the environment, eat healthy, and not over-splurge all at once?
Go to your local farmers markets! Buy your food in bulk—it’s cheaper and uses less packaging. When you buy vegetables in the supermarket, don’t use the little plastic bags (you wash the vegetables at home anyway, so bring your own canvas tote with you!).
Use a refillable metal or glass water bottle. Wash your Ziploc bags after using them and re-use them. Instead of using paper towels for spills, use a sponge and rinse it out! And bring a refillable mug with you to the coffee shop and ask for a discount if you don’t use their cup.
You both work out and do yoga, so let’s talk about sustainably fueling up our bodies. What’s the best pre-workout food you can recommend?
We focus on three full meals a day, so we’re not a big fan of pre-workout food. You should feel satisfied from your last meal, but if we need a snack, we always honor that need. If it’s first thing in the morning and you need something to eat, fruit is great because it digests quickly and gives you a burst of energy. In the afternoon, we will grab a rice cake, a spoonful of nut butter, or carrots and hummus—something that doesn’t leave us too full to work out!
Do you have a powerhouse, energizing smoothie recipe you’d like to share?
Yes, we have so many! Check out our Instagram @rawandroasted for inspirations. One of our favorites is made with spinach, banana, almond butter, and hemp seeds (for protein). You can also put cacao nibs on top for some crunch and an energy boost. It’s so simple, satisfying, and energizing. Another favorite is green apple, romaine, chard, cucumber, lemon, and ice.
Being cross-continental, how do you stay healthy when traveling?
We almost never eat on planes, unless it’s our own food. We always try to get in a smoothie with lots of vegetables or a salad and a liter of water before leaving for the airport. Our favorite trick is bringing whole avocados on the plane (don’t forget plastic utensils!).
Related: Healthy snacks, coming right up!
Bring your own tea bags and you can ask for a cup of hot water anywhere—most places are happy to give it away. Having a mix of snacks like the ones above ensure that you can satisfy any hunger craving—sweet, crunchy, or savory. More is always better, and you can use whatever you don’t eat at your destination.
You often share gorgeous pics of the clean food you’re eating. How can people get started eating clean if they’ve never done so before?
We love to focus on fresh, natural foods full of taste. Eating well is a process, so give yourself time and space to let your taste buds develop. Seasonal produce always has the most flavor, so try eating more apples in fall, tomatoes in the summer, and root vegetables in the winter. A variety of foods (and their nutrients) will serve you best, but don’t force yourself to eat something you don’t like. Try to focus on what you do like and what tastes good to you!